Pricing

Freemium gives you a working competitive intelligence (CI) system, free forever, no credit card required.
You get your full competitor database (The Roster), AI-powered competitor discovery in both Quick and Deep Search modes, individual competitor research, the Tango Map for visualizing where competitors operate globally, and Business Canvas analysis for mapping your own positioning.
This is enough to build and maintain a clear picture of your competitive landscape — whether you’re a founder mapping your market for the first time, a growth team keeping competitor knowledge current, or a researcher trying to understand an industry without competing in it yet.

The difference between BrandScout’s Freemium and a spreadsheet: spreadsheets die within two weeks of being made. New competitors emerge, old data goes stale, structure breaks down, and the file gets confusing. BrandScout keeps your competitive intelligence alive — discoverable, current, and structured — instead of letting it rot.
What Freemium doesn’t include is the strategic analysis layer: Situation Room, HORIZON AI recommendations, TACNET campaigns, battlecards, and Listening Posts. Those move BrandScout from seeing the battlefield to acting on it.

Freemium answers “who am I competing with?”
Premium answers “what should I do about it?”
You unlock the Situation Room — five strategic frameworks (PESTEL, Porter’s Five Forces, SWOT, Ansoff Matrix, Value Proposition Canvas) running on your actual competitor data. HORIZON AI generates strategic recommendations grounded in that analysis. TACNET turns recommendations into 90-day campaign plans with specific tasks and milestones. Battlecards arm your team for sales conversations. Listening Posts keep you informed when competitors move.
Premium is for leaders who need to make decisions, not just observe the market. $80/month, unlimited seats.

Most CI platforms are monitoring tools. They tell you what your competitors are doing. They don’t tell you what to do about it.

BrandScout is structured around a single workflow: Discovery → Analysis → Execution.
Discovery: Find your competitors (The Roster) — including the ones you didn’t know existed.
Analysis: Run them through proven strategic frameworks (Situation Room) — automatically, in minutes.
Execution: Generate the recommendations and campaigns you’d otherwise hire a strategy consultant to build (HORIZON AI, TACNET).
Other CI tools end at monitoring. BrandScout starts where they stop.

Multiple Brands is built for one specific reality: operating across genuinely separate markets, brands, or clients that each need their own analysis.
BrandScout’s analyses are contextual to a single organisation profile. The product doesn’t use filters — it builds tailored intelligence based on your specific market context. That means each market needs its own organisation to get the sharpness that makes the analysis useful.

For example:
Operating in Germany and the Netherlands? You can set Theatre of Operations to both inside one organisation, and BrandScout will produce solid output. But the analysis will average across both markets. Two organisations — one per country — produces sharper, more accurate recommendations because each gets its own competitor set, its own market dynamics, and its own strategic context.

Running globally? The clean structure is a Global organisation for your overall strategic picture, plus regional organisations for EMEA, Americas, APAC, and so on, plus country organisations for the markets where you actually execute. Each layer answers different questions at different levels of resolution.

Running an agency or consultancy? Each client gets their own organisation. Their data stays isolated, their analysis stays contextual, and your team can move between them without crossing wires.

Multi-brand operator? Each brand has its own competitive landscape and deserves its own intelligence environment.
You get three organisations included at $315/month, with additional organisations available on demand at $30/each. Priority support included.
If you operate in a single market — even a complex one — Premium is what you need.

BrandScout is built for the moments where market clarity matters most:
You’re building or scaling in a crowded market and need to understand who you’re really competing with — including the companies that haven’t shown up on your radar yet.
You’re planning expansion into a new market and need to map the competitive landscape before you commit resources.

You’ve watched competitors gain ground while you’ve been heads-down on execution, and you need to rebuild your strategic picture.
You want to understand a market — for research, evaluation, or due diligence — without competing in it yet.
If you’re a founder, growth leader, agency, consultant, or strategist navigating a market where competition is real and decisions move fast — BrandScout is built for you.
What BrandScout is not built for: Fortune 500 enterprises with dedicated strategy departments, monopoly markets without real competitive dynamics, or teams looking for passive vanity-metric dashboards.